Facebook stories vs Instagram stories
Same format, different audience. Facebook Stories skew older (35+), more local, more community-driven. What works on IG (creator polls, brand teasers) translates; what doesn't (very young-skew memes, trend-jacking) underperforms.
Local businesses get strong reach on Facebook Stories — neighborhood event reminders, daily specials, behind-the-counter peeks. Lean into 'community member' positioning rather than 'creator' positioning.
