Instagram gives you 150 characters to tell a profile visitor who you are and why they should follow, tap your link or send a DM. This page opens Social media studio's AI Writer with the Instagram bio task selected. Describe yourself or your brand, who you serve and the feel you want, choose a tone, and get up to three bio suggestions to copy. Generating requires a signed-in Social media studio account and uses AI caption credits from your plan or trial. Check each suggestion's length before you paste it, because some can run past 150 characters.
What a 150-character Instagram bio has to do
A bio has four jobs and very little room. Say who you are in a few words. Say what you post or sell. Give a reason to follow, such as proof, personality or a promise. Point to a next step, usually the link in your bio.
Most bios stop after the first two jobs, which is why a profile can get visits without follows. Before you generate, put all four points into your brief in plain words: your role or niche, your content or product, one detail that makes you credible or memorable, and the action you want. A specific brief gets specific suggestions. Then pick the version that sounds most like you and rewrite the call to action in your own voice.
Bio formats that work for different account types
Creators: lead with what you teach, add a proof point and one personality line. Example: 'I teach Reels that convert | Ex-agency video lead | Spicy food fan 🌶️ ↓ grab the template'.
Online shops: lead with what you sell, what makes it different and a reason to tap. Example: 'Handmade ceramics from Lisbon ✨ Small batches, shipped worldwide ↓ shop new arrivals'.
Local businesses: lead with what you do, where you are and how to visit. Example: 'Brooklyn's coziest matcha bar ☕ Williamsburg, open daily ↓ book a table'.
Personal brands: lead with your title, who you help and your main offer. Example: 'Money coach for Gen Z 💸 Helping you stop spiraling ↓ Sunday newsletter'.
Say which format fits you in your brief, for example 'local coffee shop, warm and welcoming', so the suggestions start from the right shape.
Emojis, line breaks and hashtags
Emojis work best as bullet points or separators that add rhythm and personality. Scattered through every line, they make a bio hard to read. Use a few, match them to your niche, and remember that they take up part of your 150 characters. If you want emojis, say so in your brief, and if you don't, say that too.
Line breaks make a bio scannable: three or four short lines read faster than one dense block. Ask for a bio 'on three short lines', then adjust the breaks in the Bio field of Instagram's Edit profile screen.
This task has a Hashtags setting (none, 1, 2 or 3) that starts at No hashtags, which suits most bios. Generic hashtags in a bio rarely help anyone find you. If you have a branded hashtag, add it yourself so the AI doesn't invent one.
Use the name field and your links
Your bio is not the only text on your profile. The name field shows in bold above the bio and is one of the things Instagram search matches, so a keyword there, such as 'Maya | Wedding Photographer', can help people find you without spending bio characters.
Instagram lets you add up to five links to your profile, but visitors see the first one plus a count of the rest. Put the link you care about most first, and make the last line of your bio point to it: 'new drop below' or 'book a call below'.
Revisit the bio when your focus changes, such as a launch, a new offer or an event. A bio that matches what you are promoting this month works harder than one written a year ago.