Why teams switch from Sprout Social

A fraction of the per-seat cost

Compare the current plans below to find the right price and allowances for your team.

AI on every plan

Sprout's AI Assist sits at the top tiers. Social media studio includes AI captions on every plan, unlimited on Advanced.

Analytics without an upsell

Sprout charges extra for custom reports. Social media studio includes per-platform and single-post analytics with period-over-period growth, plus data export, on every plan.

Same unified inbox idea, simpler UX

Sprout pioneered the unified inbox. Social media studio gives you the same, comments, DMs and mentions across every inbox-enabled platform, with saved replies and bulk reply, minus the learning curve.

Post from any AI chatbot

Let Claude, ChatGPT or any AI agent run your posting through Social media studio's MCP server (200+ tools), REST API and CLI, from the Standard plan. Sprout gates API access behind enterprise contracts.

Feature comparison

Feature-by-feature comparison. Sprout Social plan referenced = Standard.

Free plan or trial

Social media studioNo free plan · 7-day free trial
Sprout Social30-day trial only

Connected social platforms

Social media studio18
Sprout Social9+

AI captions included

Social media studioevery plan, unlimited on Advanced
Sprout SocialHigher tiers only

Unified inbox

Social media studio(Lite plan +)
Sprout Social(Smart Inbox)

Analytics + data export

Social media studioon every plan
Sprout SocialCustom reports = add-on

Approval workflows

Social media studio(Standard plan +)
Sprout Social(higher tiers)

Custom workspace branding

Social media studio(logo + brand color)
Sprout SocialCustom enterprise

Developer API + MCP for AI agents

Social media studio(Standard plan +)
Sprout SocialEnterprise only

Starting paid price

Social media studio$25/mo (Lite)
Sprout Social$249/seat/mo

Pricing side-by-side

Compare current Social media studio plans below. Prices come from our live plan catalog.

Social media studio

Most value
  • Advanced$99/mo
  • Standard$50/mo
  • Lite$25/mo
See full pricing

Sprout Social

  • Standard$249/seat/mo
  • Professional$399/seat/mo
  • Advanced$499/seat/mo
  • EnterpriseCustom

Sprout Social pricing from its public pricing page, check there for current rates.

Switch in three steps

No import wizard needed, moving from Sprout Social is smaller than it sounds.

Connect your accounts

Connect the same social accounts in Social media studio via each platform's official OAuth, no passwords shared, a couple of minutes per platform.

Let Sprout Social's queue drain

Anything already scheduled in Sprout Social still publishes from there. There's no hard cutover, run both side by side while the old queue empties.

Schedule ahead in Social media studio

Plan your next batch here, calendar, AI captions, approvals and the unified inbox. Cancel Sprout Social once its queue is empty.

Yes. The Advanced plan includes unlimited workspaces and unlimited team seats, each workspace with its own logo and brand color, so you can run many clients under one account.

Yes. Comments, DMs and mentions from every inbox-enabled platform land in one feed, with saved replies and bulk reply for fast responses.

Yes. Per-platform and single-post analytics with period-over-period growth on every plan, plus data export. Sprout charges extra for custom reporting above its base tier.

Yes. API access starts on the Lite plan, and the Standard and Advanced plans add an MCP server with 200+ tools, a CLI, webhooks and higher limits, so AI agents like Claude can run your social media. Sprout's API is gated to enterprise.

Schedule once.
Post everywhere.

Stop juggling tabs, draft, customize, and publish to 20 platforms from a single calendar.