You're building a product, talking to customers, and trying to hit your next milestone. Social media feels important, but there's no time and no budget for a dedicated marketing hire. Sound familiar?
So-me Studio is built for exactly this situation. Plan a week of content in one sitting, let AI handle the first draft, and auto-publish across every platform — so you can get back to building.
Who This Is For
- Solo founders doing everything themselves — product, sales, and marketing
- Early-stage teams (2-5 people) where everyone wears multiple hats
- Pre-revenue startups that need to build an audience before launch
- Bootstrapped companies that can't justify $200/month for a social media tool
If your social media strategy is "post when I remember," this guide is for you.
The Startup Social Media Problem
Here's what usually happens: you know you should be posting consistently. You open Instagram or LinkedIn, stare at a blank screen, spend 20 minutes writing something mediocre, post it, and then don't touch social media again for two weeks. Meanwhile, your competitors are posting daily and building the audience you wish you had.
The issue isn't motivation — it's process. Without a system, social media will always lose to whatever feels more urgent that day.
How So-me Studio Fixes This
Batch Everything in One Session
Instead of posting on the fly, sit down once a week and plan everything. Use the content calendar to map out your posts for the week across Instagram, LinkedIn, Twitter, TikTok, Facebook, YouTube, and Threads. Drag and drop to rearrange. Schedule them all. Done.
Most founders find they can plan an entire week of content in 30-45 minutes once they stop trying to do it in real-time.
Let AI Write the First Draft
Staring at a blank caption box is where most people give up. So-me Studio includes unlimited AI text credits on every plan — even the free one. Tell it what you want to say, and it generates a caption you can edit and refine. It's not about replacing your voice — it's about getting past the blank page.
Use it to:
- Draft captions for product updates
- Generate hashtag sets for your niche
- Rewrite a post for a different platform's tone
- Brainstorm content ideas for the week
One Post, Every Platform
Write your message once, then customize it per platform. Shorten it for Twitter, add hashtags for Instagram, make it more professional for LinkedIn — all from the same editor. Hit schedule, and it goes out everywhere at the right time.
No more copy-pasting between apps. No more forgetting to post on one platform.
Track What's Working
The analytics dashboard shows you which posts get engagement and which don't. After a few weeks, you'll know exactly what your audience responds to — and you can double down on it.
For startups, this is critical. You don't have time to waste on content that doesn't work.
What You Get — Even on the Free Plan
The Hobby plan is free forever and gives you everything you need to start:
- 10 posts per month — enough to build a consistent weekly habit
- 1 Hub — connect all your social accounts in one workspace
- Content calendar — visual drag-and-drop scheduling
- Analytics — track what's working
- Media library (500 MB) — store your photos and videos
- Media templates & composer — create visuals without external tools
- Unlimited AI text credits — generate captions, hashtags, and ideas
No credit card required. No trial that expires. Just sign up and start posting.
When You're Ready to Level Up
As your startup grows, your social media needs will too. Here's how the plans scale:
Solo Plan — For Founders Getting Serious
- 100 posts/month — post daily across multiple platforms
- 5 GB media library — room for all your brand assets
- Social inbox — manage comments and DMs from one place
- 10 bio-links — branded link-in-bio pages
Team Plan — When You Hire Your First Marketer
- 1,500 posts/month — high-volume content across multiple brands
- 10 team members — bring on writers, designers, and managers
- 3 Hubs — separate workspaces for different products or brands
- 10 GB media library — centralized asset storage
Scale Plan — For Startups That Made It
- Unlimited everything — posts, team members, hubs, storage
- Priority support — faster response times
- API access — integrate with your existing tools
Free Tools for Startups
Speed up your content creation with these free tools — no account needed:
- AI Instagram Caption Generator — write engaging captions in seconds
- AI Twitter Post Generator — craft tweets that get engagement
- AI LinkedIn Bio Generator — nail your founder profile in one shot
- AI Hashtag Generator — find the right hashtags for your niche
- Instagram Image Resizer — get the perfect crop for every post
- YouTube Thumbnail Resizer — resize thumbnails without Photoshop
A Simple Content System for Busy Founders
You don't need a 30-page content strategy. Here's a system that works in under an hour a week:
Monday morning (15 min): Open So-me Studio. Use AI to generate 5-7 post ideas based on what's happening in your startup this week — a feature update, a customer win, a lesson learned, an industry take.
Monday afternoon (30 min): Write or edit the captions. Use the media composer to create any visuals you need. Schedule everything for the week.
Daily (5 min): Check the social inbox for comments and DMs. Reply to anything important. That's it.
This is how founders who "always seem to be posting" actually do it. They're not spending hours a day on social media. They're batching.
Frequently Asked Questions
Is there really a free plan?
Yes. The Hobby plan is free forever — 10 posts/month, 1 hub, content calendar, analytics, media templates, and unlimited AI text credits. No credit card, no expiring trial.
How many social accounts can I connect?
You can connect Instagram, Facebook, LinkedIn, TikTok, Twitter/X, YouTube, and Threads. There's no per-account charge — connect all the platforms you use.
Can I schedule posts across multiple platforms at once?
Yes. Write a post once, customize it per platform, and schedule them all from the same editor. They'll go out at the times you set for each platform.
How does the AI caption generation work?
Tell the AI what you want to post about — a product update, a tip, a question — and it generates a caption. You edit it to match your voice and schedule it. It works for captions, hashtags, bio text, and more. Every plan includes unlimited AI text credits.
Can I add a team member later when I hire someone?
Yes. Start on the free or Solo plan by yourself. When you hire your first marketer, upgrade to Team to get 10 team member slots. Extra seats are available as add-ons if you need more.
What if I have multiple products or brands?
Each product or brand can have its own Hub — a separate workspace with its own social accounts and content. The Team plan includes 3 Hubs, and Scale gives you unlimited.
How much storage do I get for media?
Hobby includes 500 MB, Solo includes 5 GB, Team includes 10 GB, and Scale is unlimited. Individual file uploads are capped at 350 MB across all plans.
Get Started in 5 Minutes
Sign up for free, connect your social accounts, and schedule your first post. No onboarding calls, no sales demos, no credit card. Just start posting.