Why teams switch from Hootsuite

7-day free trial · Card required

Start with a 7-day free trial. A credit card is required, but nothing is charged until the trial ends. Your selected plan renews automatically after 7 days unless you cancel in Billing. There is no free plan.

AI captions on every plan

Hootsuite's OwlyWriter is gated to higher tiers. Social media studio includes AI captions, hashtags and post ideas on every plan, from 500 credits/month on Lite to unlimited on Advanced.

Per workspace, not per seat

Hootsuite charges per user and per social account. Social media studio bundles your whole team and multiple client workspaces under one subscription, no per-seat creep.

A bio-link page in the box

Hootsuite doesn't ship a Linktree alternative. Social media studio includes branded bio-link pages on every plan, with custom-domain support.

Post from any AI chatbot

Let Claude, ChatGPT or any AI agent draft, schedule and publish for you through Social media studio's MCP server (200+ tools), REST API and CLI, from the Standard plan. Hootsuite has nothing comparable.

Feature comparison

Feature-by-feature comparison. Hootsuite plan referenced = Professional.

Free plan or trial

Social media studioNo free plan · 7-day free trial
HootsuiteRemoved in 2023

Connected social platforms

Social media studio18
Hootsuite10

AI captions included

Social media studioevery plan, unlimited on Advanced
HootsuiteLimited credits, paid tiers only

Unified inbox

Social media studio(Lite plan +)
Hootsuite

Analytics dashboard

Social media studio
Hootsuite

Bio-link page included

Social media studio
Hootsuite

Team approval workflows

Social media studio(Standard plan +)
Hootsuite(paid tiers)

Custom workspace branding

Social media studio(logo + brand color)
Hootsuite

MCP / REST API for AI agents

Social media studio(Standard plan +)
Hootsuite

Starting paid price

Social media studio$25/mo (Lite)
Hootsuite$99/mo (Professional)

Pricing side-by-side

Compare current Social media studio plans below. Prices come from our live plan catalog.

Social media studio

Most value
  • Advanced$99/mo
  • Standard$50/mo
  • Lite$25/mo
See full pricing

Hootsuite

  • Professional1 user, 10 accounts$99/mo
  • Team3 users, 20 accounts$249/mo
  • EnterpriseCustom

Hootsuite pricing from its public pricing page, check there for current rates.

Switch in three steps

No import wizard needed, moving from Hootsuite is smaller than it sounds.

Connect your accounts

Connect the same social accounts in Social media studio via each platform's official OAuth, no passwords shared, a couple of minutes per platform.

Let Hootsuite's queue drain

Anything already scheduled in Hootsuite still publishes from there. There's no hard cutover, run both side by side while the old queue empties.

Schedule ahead in Social media studio

Plan your next batch here, calendar, AI captions, approvals and the unified inbox. Cancel Hootsuite once its queue is empty.

Start with a 7-day free trial. A credit card is required, but nothing is charged until the trial ends. Your selected plan renews automatically after 7 days unless you cancel in Billing. There is no free plan.

Yes. Social media studio supports agency workflows and separate client workspaces. See the current pricing table for workspace, collaboration, and approval allowances.

Hootsuite doesn't expose a clean export, but you can connect the same accounts in Social media studio and let existing scheduled posts publish from Hootsuite while you ramp down. Most teams switch over a few weeks without missing a post.

Hootsuite holds your historical analytics behind its paywall. Social media studio starts capturing analytics the moment you connect an account and stores historical snapshots, pulling in as much past data as each platform's API exposes.

Yes. Every plan includes our AI caption, hashtag and post-idea generator: 500 credits/month on Lite, 2,000 on Standard and unlimited on Advanced. OwlyWriter is gated to Hootsuite's paid tiers.

Schedule once.
Post everywhere.

Stop juggling tabs, draft, customize, and publish to 20 platforms from a single calendar.