Why teams switch from Hootsuite

A free plan that actually publishes

Hootsuite ended its free tier years ago. So-me Studio's Free plan is free forever, 10 posts/month, all 20 platforms, AI captions included, no credit card.

AI captions on every plan

Hootsuite's OwlyWriter is gated to higher tiers. So-me Studio includes AI captions, hashtags and post ideas on every plan, from 500 credits/month on Lite to unlimited on Advanced, with an allowance even on the free plan.

Per workspace, not per seat

Hootsuite charges per user and per social account. So-me Studio bundles your whole team and multiple client workspaces under one subscription, no per-seat creep.

A bio-link page in the box

Hootsuite doesn't ship a Linktree alternative. So-me Studio includes branded bio-link pages, starting free, with custom-domain support.

Post from any AI chatbot

Let Claude, ChatGPT or any AI agent draft, schedule and publish for you through So-me Studio's MCP server (200+ tools), REST API and CLI, from the Standard plan. Hootsuite has nothing comparable.

Feature comparison

Feature-by-feature comparison. Hootsuite plan referenced = Professional.

Free plan

So-me Studio10 posts/month, forever
HootsuiteRemoved in 2023

Connected social platforms

So-me Studio20
Hootsuite10

AI captions included

So-me Studioevery plan, unlimited on Advanced
HootsuiteLimited credits, paid tiers only

Unified inbox

So-me Studio(Lite plan +)
Hootsuite

Analytics dashboard

So-me Studio
Hootsuite

Bio-link page included

So-me Studio
Hootsuite

Team approval workflows

So-me Studio(Standard plan +)
Hootsuite(paid tiers)

Custom workspace branding

So-me Studio(logo + brand color)
Hootsuite

MCP / REST API for AI agents

So-me Studio(Standard plan +)
Hootsuite

Starting paid price

So-me Studio$15/mo (Lite)
Hootsuite$99/mo (Professional)

Pricing side-by-side

Hootsuite's lowest plan costs more than 6× So-me Studio's lowest paid plan, and the free-tier gap is even starker.

So-me Studio

Most value
  • FreeFree forever$0/mo
  • Lite$15/mo
  • Standard$35/mo
  • Advanced$75/mo
  • LifetimeLaunch deal, first 250 customers$299 once
See full pricing

Hootsuite

  • Professional1 user, 10 accounts$99/mo
  • Team3 users, 20 accounts$249/mo
  • EnterpriseCustom

Hootsuite pricing from its public pricing page, check there for current rates.

Switch in three steps

No import wizard needed, moving from Hootsuite is smaller than it sounds.

Connect your accounts

Connect the same social accounts in So-me Studio via each platform's official OAuth, no passwords shared, a couple of minutes per platform.

Let Hootsuite's queue drain

Anything already scheduled in Hootsuite still publishes from there. There's no hard cutover, run both side by side while the old queue empties.

Schedule ahead in So-me Studio

Plan your next batch here, calendar, AI captions, approvals and the unified inbox. Cancel Hootsuite once its queue is empty.

Yes. The Free plan is free forever, 10 posts/month, all 20 platforms, AI captions, analytics and a bio-link page, no credit card. Hootsuite removed its free plan in 2023, so any Hootsuite tier costs at least $99/mo.

Yes. The Standard plan ($35/mo) includes 3 workspaces (one per client), team collaboration with OWNER/MEMBER roles and approval workflows. The Advanced plan adds unlimited workspaces and team seats, each workspace with its own logo and brand color.

Hootsuite doesn't expose a clean export, but you can connect the same accounts in So-me Studio and let existing scheduled posts publish from Hootsuite while you ramp down. Most teams switch over a few weeks without missing a post.

Hootsuite holds your historical analytics behind its paywall. So-me Studio starts capturing analytics the moment you connect an account and stores historical snapshots, pulling in as much past data as each platform's API exposes.

Yes. Every plan includes our AI caption, hashtag and post-idea generator, 500 credits/month on Lite, 2,000 on Standard and unlimited on Advanced, with a monthly allowance even on the free plan. OwlyWriter is gated to Hootsuite's paid tiers.

Schedule once.
Post everywhere.

Stop juggling tabs, draft, customize, and publish to 20 platforms from a single calendar.