Buffer's clean scheduler plus the missing layers, 20 platforms, AI captions on every plan, a unified inbox, branded bio-link pages and custom branding for client workspaces.
Start 7-day free trialBuffer's AI Assistant is throttled on lower plans. Social media studio includes AI captions, hashtags and post ideas on every plan, with allowances that scale up to unlimited on Advanced.
Buffer splits engagement into a separate product. Social media studio bundles a cross-platform inbox for comments and DMs alongside the scheduler, from the Lite plan up.
Buffer's Start Page is decent but capped. Social media studio includes branded bio-link pages on every plan, with custom-domain support, click + page-view analytics and themes.
Buffer charges per connected channel. Social media studio's plans are flat, Lite includes 5 connected accounts and Standard makes them unlimited, across all 20 platforms.
Connect Claude, ChatGPT or any AI agent through Social media studio's MCP server (200+ tools), REST API and CLI and let it draft, schedule and publish for you, from the Standard plan. Buffer's limited API offers nothing comparable.
Feature-by-feature comparison. Buffer plan referenced = Team.
Free plan or trial
Connected social platforms
AI captions included
Unified inbox
Analytics dashboard
Bio-link page included
Team approval workflows
Custom workspace branding
MCP / REST API for AI agents
Starting paid price
Buffer's bill grows with every channel you connect; Social media studio's stays fixed.
Compare current Social media studio plans below. Prices come from our live plan catalog.
Buffer pricing from its public pricing page, check there for current rates.
No import wizard needed, moving from Buffer is smaller than it sounds.
Connect the same social accounts in Social media studio via each platform's official OAuth, no passwords shared, a couple of minutes per platform.
Anything already scheduled in Buffer still publishes from there. There's no hard cutover, run both side by side while the old queue empties.
Plan your next batch here, calendar, AI captions, approvals and the unified inbox. Cancel Buffer once its queue is empty.
Compare the current plans below to find the right price and allowances for your team.
Yes. Bio-link pages with custom domain, click + page-view analytics, unlimited links, Instagram embeds and brand-controlled themes, with no per-page upcharge.
Both products meter AI, but Social media studio's allowances are bigger at every price point: 500 AI credits/month on Lite, 2,000 on Standard and unlimited on Advanced.
Yes. Connect the same social accounts in Social media studio (OAuth, not passwords) and let Buffer's scheduled queue drain while you ramp up here. Most teams move over in 1-2 weeks.
Stop juggling tabs, draft, customize, and publish to 20 platforms from a single calendar.