The product title is the first line shoppers read in search results, ads and shared links, and it has to say what the product is at a glance. This page opens Social media studio's AI Writer with the product title task selected. Describe the product type, key attribute, material, size or color, brand and where it will be listed, then compare up to three title suggestions and copy the one you like. You'll need to sign in to Social media studio, since each generation uses AI caption credits from your plan or trial.
Title rules on the big marketplaces
Title limits differ by channel, and Amazon's limit changed in 2026, so check before you publish. Amazon now caps titles at 75 characters, spaces included, in every category except media, and adds a separate 125-character Item Highlights field for details such as materials or recommended use cases. Etsy allows up to 140 characters, but its current guidance favors shorter, clearer titles that name the item first and skip subjective words like "perfect" or "beautiful". Google Merchant Center accepts up to 150 characters, though shoppers usually see only the first 70 or fewer, depending on screen size.
Promotional text such as "free shipping" doesn't belong in titles on Amazon or Google. Put your character limit in the brief, then count each suggestion before you paste it, because the AI doesn't count characters exactly.
A title formula that works
Most product titles follow the same logic: the words a shopper would type come first, the detail that sets the item apart comes next, and variant information follows. A common pattern is the product type with its main attribute, then the defining feature, then size or color, as in "Merino Wool Hiking Socks, Cushioned Mid-Calf, Size 9 to 11".
Where the brand goes depends on the channel. Amazon's title guidelines recommend starting with the brand. On Etsy and in your own store, the product type usually leads, and the brand can come last or stay out of the title.
Write the order you want into the brief, for example "brand, product type, key feature, size, under 75 characters". The AI uses the details you give it, so include exact sizes, colors and materials.
Title versus description: different jobs
A common mistake is cramming every feature into the title. The title's job is to win the click in search by answering "is this the thing I'm looking for?" The description's job is to win the sale by answering "is it worth the price?"
Keep the title to what identifies the product and what shoppers filter by: type, key attribute, size, color or material. Save benefits, stories and care instructions for the description and bullet points. A stuffed title is harder to read, gets cut off on small screens and, on Amazon, can break the length rule.
When you have a title you like, switch the "What would you like to write?" menu to the product description task and write the rest of the listing from the same details.