Générateur de titres produit par IA

Platform-specific title rules

Amazon — 200 characters max, but search algorithm weighs first 80 chars most. Required format: brand + model + key feature + variant. Caps on promotional words ('best', 'sale', 'cheap').

Shopify — No hard limit, but Google truncates search results at 60-70 chars. Same front-loading rule applies. Free-form, no required structure.

Etsy — 140 characters max. Etsy's algorithm weighs every word in the title; keyword-stuffing tolerated more here than Amazon. Lead with primary keyword phrase.

The generator outputs platform-tuned titles for each.

Title formula that converts

Most-converting e-commerce title structure: [Primary keyword] + [defining feature] + [variant/size/color] + [brand] (optional). Example: 'Merino Wool Hiking Sock - Mid-Calf Cushioned - Size 9-11 - Smartwool'.

Keywords first (search weight), feature second (search clicks), variant third (filter matching), brand last (trust). Inverting this order tanks search ranking on Amazon and Etsy.

Title vs description split

Common mistake: cramming features into the title that belong in the description. Title's job: get the click in search. Description's job: convert the click into a buy.

Title should answer 'is this the thing I'm searching for?'. Description handles 'is this worth $X?'. Separate these clearly — title-stuffing kills both.