Why hashtag size mixing matters
Hashtags fall into three size buckets by post count. Broad (1M+ posts: #fitness, #ootd) — high competition, you'll get buried. Mid (50K-1M posts: #strengthtraining, #morningmotivation) — sweet spot for sustained reach. Niche (under 50K posts: #5amrunningclub, #ironwarriormindset) — low volume but high engagement when matched right.
The winning distribution in 2026: 30% broad, 50% mid, 20% niche. The generator outputs in this distribution by default. Switch to 'niche-heavy' if you're a small account; broad hashtags rarely surface posts under 10K followers.