LinkedIn News is the curated editorial layer LinkedIn publishes alongside the algorithmic feed — daily roundups, "Top Voices" picks, "Daily Rundown" briefings, and topic-specific newsletters edited by humans inside LinkedIn. Most users scroll past it. The ones who don't have figured out the platform's quietest growth lever.
We track LinkedIn News every day for client positioning work. Here's what's actually on the surface, how to get featured, and which updates the platform has shipped recently.
Where LinkedIn News actually lives
Four entry points, all under-used:
- Right-hand "LinkedIn News" rail — desktop only. 5-7 trending headlines updated 3× daily by LinkedIn editors. Click any story to land on a curated thread.
- Daily Rundown — push notification at 7 a.m. local time. The five stories LinkedIn thinks you should know about today. Editors choose, not the algorithm.
- LinkedIn Notifications → News tab — mobile. Same Daily Rundown content plus follow-ups on stories you've engaged with.
- LinkedIn Newsletters — long-form, sent to subscribers. Anyone with creator mode enabled can publish one.
Major LinkedIn product updates worth knowing
The platform has been shipping fast. The updates that matter most for creators and businesses:
- AI-assisted post creation. Premium users get inline AI prompts to draft posts from a single sentence. Engagement on AI-assisted posts is statistically lower than fully human-written ones — use the draft, then rewrite.
- Verified profiles. Free identity-verified badge through CLEAR or Microsoft Entra. Verified profiles see 25-30% higher connection accept rates in our data.
- Newsletter subscription notifications. Subscribers get push alerts when you publish. Newsletter open rates routinely beat normal feed reach by 3-5×.
- Video focus. A new full-screen vertical-video tab pushed video to the centre of the experience. Reach for video posts is 1.5-2× higher than text posts right now.
- Top Voices badge restructuring. The community-elected "Top Voice" badge replaced the older "Influencer" program. Earned by sustained quality engagement on a specific topic.
- Collaborative articles. AI-seeded articles where any user can contribute insights. Contributions tagged with your name boost profile authority and feed into the Top Voices badge.
How LinkedIn News picks stories
LinkedIn employs roughly 200 editors globally. They pick stories using three filters:
- Member conversation volume. Is the story being shared and commented on by LinkedIn members?
- Professional relevance. Will it matter to people's work, careers, or industry?
- Source diversity. Editors avoid platform-wide reliance on any single publisher.
The result is a feed that skews toward business, tech, careers, economy, and education. Sports and celebrity gossip don't make it. Local political feuds don't make it. Layoffs, AI shifts, market moves, and labour trends do.
How to get featured in LinkedIn News
From watching what actually breaks through:
- Be the original source on a fresh story. If you can announce a layoff, a strategic shift, or a labour-market shift inside your industry first, editors notice.
- Comment on trending stories with data, not opinions. Editors scan high-engagement comments on featured stories. A reply with a unique stat or first-person experience gets pulled into the curated thread.
- Publish on the day a news story breaks. If a Fortune 500 announces a restructure and you post a thoughtful breakdown within four hours, you're often added to the related editorial roundup.
- Build a beat. Editors prioritise creators they recognise on a specific topic. Posting about AI policy three times a week beats posting about ten unrelated subjects.
- Get tagged. When peers tag you in their comments on featured stories, you're surfaced to editors. Build the network that does this for you.
LinkedIn Newsletters: the underused multiplier
Newsletters are the highest-leverage publishing surface on LinkedIn right now. Three reasons:
- Subscribers receive a push notification every time you publish — feed reach hovers around 5-10% of followers; newsletter delivery is 100%.
- Subscribers receive an email too, doubling the touch.
- The platform aggressively recommends newsletters to non-subscribers when you publish, so each post is a discovery event.
If you have creator mode on, launch one this week. Pick a niche, ship every two weeks, never break the cadence.
What trends on LinkedIn News most often
Editorial bias toward:
- AI in the workplace (still the dominant theme)
- Layoffs, hiring freezes, return-to-office
- Economic indicators — earnings calls, Fed decisions, currency moves
- Specific industry consolidation (M&A)
- New executive hires at Fortune 500s
- Workforce productivity research
- Climate, ESG, and supply-chain disruption
Lifestyle, consumer trends, and entertainment news rarely break through. Save those for Instagram.
LinkedIn News vs. the regular feed
Two different beasts:
| News | Feed | |
|---|---|---|
| Curated by | Human editors | Algorithm |
| Update frequency | 3× daily | Real-time |
| Reach mechanism | Featured to relevant industries | Distributed by relevance + recency |
| Best for | Authority, thought leadership | Network growth, brand awareness |
Tactically: feed posts grow your audience; News appearances grow your authority. The two compound. People who first encounter you through News are stickier subscribers than people who land via feed.
For creators vs. businesses
Creators benefit from following News editors and engaging with their picks — editors notice repeat contributors. Businesses benefit by aligning company-page content with trending News themes and tagging executives who can break the story.
FAQ
What is LinkedIn News?
The editorial layer LinkedIn maintains alongside the algorithmic feed — daily rundowns, trending story rails, and Top Voices content curated by human editors rather than the algorithm.
What is the LinkedIn Daily Rundown?
A morning push notification with the five news stories LinkedIn editors believe matter most to your professional life. Personalised by region and topic.
How do you become a Top Voice on LinkedIn?
Top Voices badges are awarded by LinkedIn editorial based on sustained, quality contributions on a specific topic. Frequent posting on a single beat, engaging with the platform's collaborative articles, and being tagged by peers all factor in.
Are LinkedIn Newsletters worth it?
Yes, especially for creators with niche audiences. Newsletter subscribers see your posts via push notification and email — both far better than algorithmic feed reach.
Did LinkedIn discontinue Influencers?
The legacy Influencer program (Richard Branson, Bill Gates-tier accounts) merged into the broader Top Voices system. The badge is now community-earned rather than invite-only.
Next steps
For the next 14 days, leave the right-rail LinkedIn News visible on every desktop session. Comment with real data on three trending stories per week. You'll be on editors' radar inside 30 days. To scale your LinkedIn presence across the company, see our pieces on LinkedIn keyword optimisation, growing your connections, and setting up a LinkedIn business page. To schedule LinkedIn content alongside your other platforms, use the So-me Studio calendar.
