What makes a YouTube title click
YouTube CTR averages 4-6% across the platform. Top performers hit 10%+. The patterns that drive higher CTR: a curiosity gap (the title hints at the payoff without giving it away), a specific number ('I tried 7 productivity apps for 30 days'), a contrarian claim ('Why you should NEVER use ChatGPT for emails'), and the primary keyword somewhere in the first 60 characters (the part that shows in search).
The generator outputs titles using all four patterns by default. Pick the one that fits your content tone — informational, contrarian, story-driven, or list-format.
