You can create a LinkedIn business page in about 10 minutes if you have a verified personal profile, a logo, and a one-sentence description of what your company does. The setup is straightforward; the strategic decisions about admin permissions, page categories, and content cadence are where most teams stumble.
Here's the step-by-step plus the configuration choices most people get wrong.
Before you start
LinkedIn requires:
A personal LinkedIn account in good standing
An email address that matches your company's domain (e.g., [email protected] — not a generic Gmail)
Your company's website URL
A high-resolution logo (300x300 pixels, square, PNG or JPG)
A cover image (1128x191 pixels)
A one-sentence company tagline
A short paragraph describing what your company does
Prepare all of these in a doc before starting. The setup flow doesn't let you save and return — it's all or nothing in one session.
Step-by-step: how to create a LinkedIn business page
Log into your personal LinkedIn.
Click "For Business" in the top-right menu (the grid icon).
Scroll down to "Create a Company Page."
Pick a page type:
Company — most businesses
Showcase page — sub-brand or product within an existing company page
Educational institution — schools, universities, training
Fill in basic details: name, LinkedIn URL (a custom URL slug), website URL, industry, company size, type (public, private, nonprofit, etc.).
Upload your logo and tagline.
Verify you're authorised to create the page. Check the box confirming you have permission to act on behalf of the company.
Click "Create page." The page goes live immediately.
You're now the page admin by default. Add other admins from the settings.
Post-setup configuration (the bits most teams skip)
Add a cover image. Most new pages stay with the default blue cover. Upload a branded cover that reinforces your tagline.
Write a full "About" section. Up to 2,000 characters. LinkedIn indexes this for search — keywords matter here.
Add your full address. Helps with local SEO if you have a physical office.
Pick up to 20 specialty tags. These drive LinkedIn search visibility. Pick specific terms over generic ones — "B2B SaaS for marketing teams" beats "software."
Invite employees to connect. Every employee who lists your company in their work history gets a notification to follow the page.
Set up Page Notifications. Get alerts when someone mentions your company or comments on a post.
How to add admins to a LinkedIn business page
Five admin roles, each with different permissions:
Super admin — full access, can add/remove other admins
Content admin — posts, schedules, runs analytics
Analyst — read-only access to analytics
Curator — adds employees, manages tab content
Lead Generation form manager — manages lead-gen forms only
To add an admin: Page settings → Admin tools → Add admin. Type the person's name. They must be a 1st-degree connection on your personal LinkedIn.
Business page vs. personal profile — when to use which
Different surfaces, different mechanics:
| Business Page | Personal Profile |
|---|---|---|
Best for | Brand awareness, recruiting, ads | Thought leadership, sales, networking |
Organic reach | Lower (2-5% of followers) | Higher (10-30% of connections) |
Can DM individuals | No (unless they message first) | Yes (within limits) |
Can run ads | Yes | No |
Best content | Job postings, product updates, company news | Hot takes, frameworks, personal stories |
Run both. Use the personal profile for thought leadership, the company page for recruiting and ads. Cross-pollinate where it makes sense — share company-page posts to your personal profile to extend reach.
First-30-days content strategy for a new page
Week 1. Post one "we exist" announcement, two product or service posts, one employee spotlight.
Week 2. Post one customer testimonial or case study, one industry observation, one open job posting (if hiring).
Week 3. Post one founder story or behind-the-scenes, one short list or framework post, one re-share of a strong employee post.
Week 4. Post one quarterly milestone or update, one community question, one repost of strong customer-generated content.
12 posts in 30 days. Consistency over volume. LinkedIn's algorithm rewards pages that post regularly, not pages that post 5 times in week one and disappear.
Common mistakes new LinkedIn pages make
Skipping the About section. Indexed for search; leaving it blank kills organic discovery.
No cover image. Default blue cover signals "abandoned page."
Posting only company news. Mix in industry insights, employee voices, thought leadership.
Ignoring comments. Reply to every comment in the first 24 hours to lift algorithm score.
No specialty tags. 20 free tags worth taking. Skipping them halves your search visibility.
What to track
Follower growth rate (target: 5-10% monthly for new pages)
Post engagement rate (likes + comments + shares / impressions)
Top-performing posts by topic — informs your next month's calendar
Visitor demographics (titles, industries, geography)
Analytics live under the Admin view → Analytics. Pull a monthly snapshot and adjust.
FAQ
Is it free to create a LinkedIn business page?
Yes. Setup is free. Paid options include LinkedIn Premium for personal accounts and LinkedIn ads for the company page.
Do I need a personal LinkedIn to create a business page?
Yes. Pages are managed by individual LinkedIn users acting as admins. You can't create a page without first having a personal account.
Can a company have multiple LinkedIn pages?
Yes — one main Company page plus multiple Showcase pages for sub-brands, product lines, or business units.
How do I delete a LinkedIn business page?
Page settings → Admin tools → Deactivate page. Once deactivated, the page is hidden but recoverable for 30 days, then permanently removed.
Why doesn't my LinkedIn page show on my profile?
Add your company as your current job in your personal Experience section. The page auto-links from there.
Next steps
If you have all the assets (logo, cover, About copy, tagline) — set aside 30 minutes today. Follow the steps above. Add admins. Post your first piece within 48 hours so the page launches with content, not an empty feed.
For more on LinkedIn strategy, read our pieces on LinkedIn News and product updates, LinkedIn keyword optimisation, and growing LinkedIn connections. To schedule LinkedIn posts alongside other platforms, use the So-me Studio scheduler.
