Facebook posting API Page posts, Reels and Stories

Schedule text, photos, videos, Reels and Stories to the Facebook Pages you manage, from your code or AI agent, with one API key and no Meta app of your own.

Base URL https://api.so-me.studio/v1 · Auth X-API-Key · socialMedia: FACEBOOK

What you can publish to Facebook

Send one of these values as postType. Every post needs text, and photos or videos are attached by fileId from your media library.

TEXT

A text-only Page post.

IMAGE

One photo.

MULTIPLE_IMAGES

2 to 10 photos in one post. CAROUSEL is accepted as well.

VIDEO

One video, up to 4 hours.

REEL

One vertical video as a Reel, up to 90 seconds.

STORY

One photo or video as a Page Story.

Schedule a Facebook post

Upload the media, then create the post. Leave out scheduledAt to publish right away.

  1. Reserve an upload URL

    POST /v1/media/presign-upload adds the file to your media library and returns a fileId and a presigned uploadUrl.

    Reserve an upload URL
    curl -X POST https://api.so-me.studio/v1/media/presign-upload \
      -H "X-API-Key: $SOME_API_KEY" \
      -H "Content-Type: application/json" \
      -d '{"files":[{"filename":"store-tour.mp4","mimetype":"video/mp4","size":26214400}]}'
    
    # → [{ "fileId": "…", "uploadUrl": "https://…", "fileSrc": "…", "s3Key": "…" }]
  2. Upload the file

    PUT the bytes to uploadUrl with exactly the Content-Type you declared. The URL is valid for one hour.

    Upload the file
    curl -X PUT "$UPLOAD_URL" \
      -H "Content-Type: video/mp4" \
      --upload-file ./store-tour.mp4
  3. Create the post

    POST /v1/posts with the fileId. The response is the post with status SCHEDULED, and it publishes at scheduledAt through a queue that retries on failure.

    Create the post
    curl -X POST https://api.so-me.studio/v1/posts \
      -H "X-API-Key: $SOME_API_KEY" \
      -H "Content-Type: application/json" \
      -d '{
        "socialMedia": "FACEBOOK",
        "postType": "REEL",
        "text": "Our new store opens Saturday. A first look inside.",
        "fileIds": ["<fileId>"],
        "scheduledAt": "2026-11-07T10:00:00Z",
        "firstComment": "Directions and opening hours: https://example.com/store"
      }'

accountId is optional when the workspace has one Facebook account. Otherwise pass an id from GET /v1/accounts.

Files attached with fileIds are checked against the Facebook limits below before anything is queued. A file that breaks a rule returns 400 with a report per file.

Facebook options

The fields that change how a post is published on Facebook.

FieldWhat it does
accountIdThe Page to post to, as listed by GET /v1/accounts. Optional when only one Page is connected.
firstCommentA comment posted under the post once it is live, up to 8,000 characters. On videos and Reels it waits until Facebook has finished processing.

Facebook media limits

Social media studio checks each file against these limits before it publishes. They are our configured limits, not a promise from Facebook: GET /v1/media/rules returns the live table, and POST /v1/media/validate checks a file without posting it.

Post type TEXT

Text only, no media

Post type IMAGE

Formats
JPEG, PNG, GIF, WebP
Max file size
10 MB
Files per post
1
Dimensions
≥ 200 × 200 px

Post type MULTIPLE_IMAGES

Formats
JPEG, PNG, GIF, WebP
Max file size
10 MB each
Files per post
2–10
Dimensions
≥ 200 × 200 px

Post type VIDEO

Formats
MP4, MOV, AVI
Max file size
350 MB
Files per post
1
Max duration
4 h
Dimensions
120–4096 px
Video codecs
H.264, H.265
Frame rate
≤ 60 fps

Post type REEL

Formats
MP4, MOV
Max file size
350 MB
Files per post
1
Max duration
90 s
Dimensions
≥ 540 × 960 px
Aspect ratio
9:16
Video codecs
H.264, H.265
Frame rate
≤ 60 fps

Post type STORY

Formats
JPEG, PNG, GIF, WebP, MP4, MOV
Max file size
350 MB
Files per post
1
Max duration
60 s
Dimensions
≥ 540 × 960 px
Aspect ratio
9:16

Know when it is live

Publishing is asynchronous. Subscribe to post.published and post.failed, or poll GET /v1/posts/:id until postStatus is POSTED or FAILED.

Subscribe once
curl -X POST https://api.so-me.studio/v1/webhooks/subscriptions \
  -H "X-API-Key: $SOME_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "url": "https://example.com/hooks/social",
    "categories": ["post"],
    "events": ["post.published", "post.failed"]
  }'

# The response includes the secret that signs every delivery.
What each delivery looks like
POST /hooks/social
X-Webhook-Event: post.published
X-Webhook-Signature: <hex HMAC-SHA256 of the raw body>

{
  "event": "post.published",
  "category": "post",
  "timestamp": "2026-11-03T15:00:07.412Z",
  "data": { "postId": "…", "platform": "FACEBOOK" }
}

Every delivery is signed with HMAC-SHA256 in X-Webhook-Signature. post.failed fires after the last retry; fix the cause and call POST /v1/posts/:id/retry. A first comment reports on its own with post.first_comment_posted or post.first_comment_failed.

Building an AI agent?

The same API key drives an MCP server with 200+ tools and a CLI, so an agent can post to Facebook without hand-written HTTP calls.

MCP server

Add the server to Claude, Cursor or any MCP client with your API key. OAuth works too. For Facebook, the agent calls these tools with the same fields as the REST request:

  • presign_media_upload
  • validate_post_media
  • create_post
mcp.json
{
  "mcpServers": {
    "so-me-studio": {
      "url": "https://api.so-me.studio/mcp",
      "headers": { "X-API-Key": "sk_live_…" }
    }
  }
}

CLI

Install it with npm i -g @social-media-scheduler/cli. It uploads local files for you and prints JSON, so a script or a CI job can schedule a Facebook post in one command.

so-me
so-me posts:create --platform FACEBOOK --post-type REEL \
  -m ./store-tour.mp4 \
  -c "Our new store opens Saturday. A first look inside." \
  -s 2026-11-07T10:00:00Z

API, CLI and MCP access is included on every paid plan: Lite, Creator, Standard, Advanced and Lifetime. See plans and limits

Keep reading

Other platform guides

No. The Facebook API publishes to Pages, not to personal profiles, so Social media studio posts to the Pages you manage.

Upload a vertical 9:16 video of at least 540 × 960 px and up to 90 seconds, then send postType REEL with its fileId and a scheduledAt time.

No. You connect the Facebook account once in the Social media studio dashboard through the Facebook sign-in. Its tokens are stored encrypted and refreshed on our side, and your code only sends your Social media studio API key in the X-API-Key header.

No. It returns as soon as the post is queued. Publishing runs in a worker that retries on failure, so listen for post.published and post.failed, or poll GET /v1/posts/:id.

The REST API, the CLI and the MCP server are included on every paid plan: Lite, Creator, Standard, Advanced and Lifetime. Lite, Creator, Standard and Advanced start with a 7-day trial (card required), and Lifetime is a one-time payment.

Schedule once.
Post everywhere.

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Facebook Posting API: Schedule Page Posts & Reels